This question lot's of my fellow artists and students would ask . I found a great insight on this subject by marketing guru Maria Brophy, wich perfectly reflects my own feeling about that
“How can I establish myself to become well known and recognized for what I do?”
There are many different paths you can take to become well known and established.
Just like anything else in the world of being a creative entrepreneur, one-size does not fit all!
But, the quickest route to being recognized, no matter what you do for a living, is to:
- Find a niche
- Focus on that niche; and
- Do excellent work for a long period of time within that niche.
HOW TO FIND YOUR NICHE
The best niche to focus on is one that you feel passionate about.
If you love what you’re doing, you’ll stay dedicated long enough to see success. You’ll also do your best work.
The power of the niche is the old “big fish in a little pond” theory. It’s more likely that you’ll become well known for something when you focus in one small area.
For example, If you love horses, and you focus on painting horses, and you mingle within groups of people who live the equestrian lifestyle, consistently, you will eventually become known as THE artist to go to if you want a painting of horses.
CAN YOU BE ALL THINGS TO ALL PEOPLE?
Never have I heard anyone say “Oh that’s Bob Green; he’s well known for doing everything!”
I know of artists who paint in many different styles and mediums and subject matters; they try to be all things to everyone. But then they get lost in the shuffle, because they are a little fish in a huge pond.
It’s okay to not have a niche, but if you want to become known for something, you have to focus in one area.
Listed below are a few different areas in which you can find your niche:
BECOME KNOWN FOR YOUR STYLE
Some artists have a style that is unmistakable.
You don’t have to see their name on the work to know they did it; artists like Salvador Dali and Picasso. (Whatever you do, don’t become known as the guy who knocks off other artists!)
If you have a distinctive style, you eventually become known for it.
BECOME KNOWN AS A LOCAL (GEOGRAPHICALLY SPEAKING)
Focus your art or services in one local area.
Become known as “the artist of your town” or the “glass blower of Charleston” and over time, you will be the first person that comes to mind for local projects.
BECOME KNOWN FOR A LIFESTYLE
Take what you love; a hobby, a passion, a charity; and marry that with your talent to create a niche.